From the listing
About the role
As the Demand Generation Manager at Coursedog, you'll own driving new business into our pipeline—sitting at the center of marketing, sales, and product to build and run campaigns that generate real revenue impact. This role is ideal for a go-getter with 4+ years of B2B marketing experience who thrives balancing strategic planning with scrappy, fast execution, enjoys owning outcomes from campaign c
Coursedog is the Intelligent Academic Operations Platform, empowering 400+ colleges and universities to better serve over 3.3 million students. Our platform brings together academic scheduling, curriculum and catalog management, assessment, and workflow automation — all designed to adapt to each institution’s unique needs and remove administrative roadblocks so educators can focus on helping stude
We’re a remote-first, fast-growing company and a Forbes Top 500 U.S. Startup Employer, with a culture that prioritizes engagement, ownership, and impact.
What you'll do
- Own driving new business into the pipeline: develop demand gen strategy, identify high-impact campaigns and channels, and execute with accountability for pipeline and revenue outcomes.
- Build and run multi-channel demand gen campaigns across email, content, social, and digital advertising—measuring performance against pipeline goals and iterating based on data.
- Own paid advertising strategy and execution, including PPC/SEM, paid social, and display—managing budget allocation, bidding, targeting, and creative testing.
- Partner with the BDR team on campaign strategy, targeting, and timing to maximize new engagement and qualification rates.
- Lead strategy, research, and creation for demand gen content, email, and social messaging.
- Develop and refine ABM strategy for key accounts, partnering with Sales to align targeting, messaging, and cadence.
- Collaborate with the Product Marketing Manager on messaging, positioning, and product news.
- Own event strategy for demand gen: help refine the event list and identify presentation formats that drive pipeline.
- Use AI tools and marketing automation platforms to optimize campaign performance, personalization, and lead scoring.
- Analyze pipeline and revenue data to guide campaign decisions and continuously refine strategy.
- Own consistent reporting and the communication of metrics to the broader team.
What they're looking for
- 4-5+ years of B2B EdTech demand generation or growth marketing experience.
- Hands-on expertise building and running multi-channel campaigns (email, content, social, digital advertising).
- Proven track record of generating measurable pipeline and revenue impact.
- Strategic mindset with strong analytical skills and ability to use pipeline data to guide decisions.
- Demonstrated experience with ABM strategy and close partnership with sales teams.
- Experience with marketing automation platforms and CRMs (HubSpot, Marketo, Salesforce, or similar).
- Ability to evaluate and implement AI tools to improve campaign effectiveness.
- Excellent cross-functional collaboration skills.
Nice to have
- EdTech or higher ed experience preferred.
From the company page
Coursedog benefits
◉ Remote policy · in their words
“We value flexible working hours over set hours, results over number of hours, and asynchronous communication focused on transparency over need-to-know access.”
Pulled from their careers page · verified by Atlas
The hot takeJeff's read on Coursedog
I would love to see Coursedog talk a bit less about themselves and what they expect of their workers and more about what they can offer prospective employees.
That said, they are fully-remote, have a transparent perk package, and strong Glassdoor reviews. Also, they tick one of the most important boxes in my book:
Remote-First Since Inception
We value flexible working hours over set hours, outputs over inputs, and communication focused on transparency. We are committed to being a remote-first company in perpetuity.
I'd love to hear a little more about where they hire, and how they feel about working while traveling.