From the listing
About the role
Trafilea is seeking a Growth Retention Senior Manager to own the retention strategy across the apparel brands Shapermint and Truekind.
The role involves leading Email, SMS, Push Notifications, and WhatsApp channels to design the end-to-end returning customer journey.
What you'll do
- Design end-to-end returning customer journeys, including Welcome, transactional, Winback, and Sunset strategies.
- Build an integrated multi-channel strategy to increase engagement and repurchase while reducing channel overlap, fatigue, and unsubscribes.
- Define quarterly OKRs and retention roadmaps, identifying and prioritizing initiatives with the greatest business impact.
- Own retention performance metrics including revenue, conversion, repurchase, and LTV/CAC.
- Lead experimentation and optimization using customer behavior, testing, and competitor insights.
- Drive cross-functional execution with Data Science, Creative, IT, and Growth teams.
What they're looking for
- Experience leading Email, SMS, Push Notifications, and WhatsApp channels.
- Ability to turn data into clear opportunities and actions.
- Experience in cross-functional execution and removing blockers.
From the company page
Trafilea benefits
Work from anywhereWorkspace stipendHealth & wellness stipendPaid learning stipendsPaid parental leave<20 vacation days
◉ Remote policy · in their words
“You can work from anywhere in the world”
Pulled from their careers page · verified by Atlas
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