From the listing
About the role
Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce.
Toptal is looking for a Marketing Analyst to build and own the marketing data infrastructure to support new businesses and companies acquired through M&A. This role is part of the Business Analytics Center of Excellence, where you will track paid advertising performance and translate it into metrics that inform budget allocation and channel strategy.
The role involves defining metrics, measuring channel performance, developing reports, building models, and performing in-depth diagnostic analysis to drive real business impact. You will partner closely with business analysts to connect marketing insights with the broader revenue picture.
What you'll do
- Analyze data, build models, test hypotheses, and create Tableau reports and SQL scripts to inform marketing decisions.
- Build, own, and maintain marketing data infrastructure, integrating platforms like Google Analytics and Google Ads.
- Rapidly assess and integrate marketing data from newly acquired companies, establishing tracking and attribution.
- Measure and diagnose paid advertising performance across channels, analyzing CAC, funnel conversion, ROAS, and LTV.
- Define holistic metrics aligned with company strategy, including consistent definitions of LTV and payback across businesses.
- Map marketing processes and channel journeys to corresponding data flows across acquisition and revenue generation.
- Leverage Generative AI tools to accelerate analysis and automate reporting workflows.
What they're looking for
- Bachelor’s degree.
- 3+ years of experience in data analysis, analytics, or business intelligence, with a focus on marketing analytics.
- Experience analyzing paid advertising performance and translating it into metrics like LTV, CAC, and ROAS.
- Experience building or owning marketing data infrastructure (tracking, attribution, data pipelines).
- Strong background in math, science, finance, engineering, or statistics.
- Proficiency in SQL.
- Experience with BI tools such as Tableau, Qlik, or PowerBI.
- Hands-on experience using Generative AI tools like Claude, Gemini, or ChatGPT.
- Outstanding written and verbal communication skills in English.
Nice to have
- Advanced degrees and/or MBA.
- Experience with R, Python, or MATLAB.
- Working knowledge of probability and statistics.
- Experience with process improvement.
- Experience in a startup, early-stage business, or M&A integration environment.
From the company page
Toptal benefits
◉ Remote policy · in their words
“Work wherever, on your terms. Being a fully-remote workforce means that all you need is wifi and a laptop. You can work from home, your favorite cafe, or even a charming villa halfway around the world.”
Pulled from their careers page · verified by Atlas
The hot takeJeff's read on Toptal
Toptal has one of my favorite (and clear) remote work policies:
Work Remotely
Work wherever, on your terms. Being a fully-remote workforce means that all you need is wifi and a laptop. You can work from home, your favorite cafe, or even a charming villa halfway around the world.
I would love to see a little more information about the perks and benefits Toptal offers its employees.
Note: They do NOT appear to be a Hire From Anywhere (HFA) company. You likely need to be eligible to apply for certain positions.